Blog

#nyfw

Do you know New York Fashion Week was first held in 1942 and at that time it was called “Press Week “? The event was organized to divert attention  from French fashion during World War II,  when the fashion industry insiders were unable to travel to Paris to see the shows. Fashion week was officially formed in 1993 by the Council of Fashion Designers of America and staged in a cluster of white tents in Bryant Park. It eventually moved in 2010 to the Lincoln Center.

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We were here at New York Fashion Week and hosted our first trunk show. We were overwhelmed with the outcome and can’t wait to host more.

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Blog

Meet our favorite lifestyle blogger tomorrow!

Join us for the awesome event tomorrow! Spend a night with our favorite lifestyle blogger The Editorialite. She’ll help you to create a complimentary goodie bag full of the essential products you need to look (and smell) great on those occasions when you have to go straight from the gym to happy hour. In addition, try our dresses on and Sweat Republic SF fitness demos- voted one of “America’s Coolest Alternative Exercise Studios”. All tomorrow:  RSVP

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Photo credit: The Editorialite Maggie Winterfeldt wearing Kamila Dmowska “Garden Party Flower Duo”

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Blog, It girl

it Girl

Name: Julia Sun

Dossier: Marketing at Eyegroove, a music startup. Resides in San Francisco. Twitter + Instagram: @juliasun SoundCloud: https://soundcloud.com/juliakellysun

Everyday essential item…

My Phillip Lim work bag [Macbook Air + iPhone] + headphones.

Fashion is…

Expression. Your state of mind. Facets of your personality. People are multi-dimensional and I believe your personal fashion can and should reflect all those prismatic surfaces.

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Blog, Style

#weekinreview

Fashion week can be crazy busy, and changing to another outfit might not be an option.  One of my favorite choices was the cropped top with a trumpet skirt. It was stylish, classy and fun to wear with any shoe -> Limit your essentials to flats, and keep them always in your purse!

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